Dr. Fangyuan Chen is an Associate Professor in the Department of Management and Marketing. She has received a Ph.D. in Marketing from the Hong Kong University of Science and Technology.
Dr. Chen’s research focuses on understanding non-human marketing entities using human-based theories, and investigating ways to improve consumer psychological well-being. Her recent work focuses on uncovering nudges that can motivate consumers to make choices that are better for them from a long-term perspective, such as healthier aging.
Prior to joining the University of Macau, Dr. Chen was a faculty at the Hong Kong Polytechnic University (2016-2022) and the Peking University, Guanghua School of Management (2015-2016) where she taught in the MBA and PhD programs.
Dr. Chen’s research focuses on understanding non-human marketing entities using human-based theories, and investigating ways to improve consumer psychological well-being. Her recent work focuses on uncovering nudges that can motivate consumers to make choices that are better for them from a long-term perspective, such as healthier aging.
Prior to joining the University of Macau, Dr. Chen was a faculty at the Hong Kong Polytechnic University (2016-2022) and the Peking University, Guanghua School of Management (2015-2016) where she taught in the MBA and PhD programs.